
![]() Whether you are a seasoned demand gen pro, or a newbie starting out, here are 17 rules to up your DG game.
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![]() influencers can massively extend your marketing reach, help you win competitive deals, and generally help you to be a more informed company when it comes to marketplace trends. 11 tips engage with influencers who can shape your prospective buyers perspective on your products. ![]() Let's be honest, email is the worst. But while no one seems to know how to fix email's general awfulness, fixing email as a marketing channel is pretty straightforward. Read more here... ![]() Can lightning strike twice same place? Can you put lightning in a bottle? Isn't it terrifying there are so many common idioms that involve a deadly act of nature??? Back on track: launching new products is difficult, especially when they involve a completely new GTM model. Check out my LinkedIn post on 8 common mistakes traditional B2C companies make when they launch a B2B offering. ![]() A website redesign project is going to be disappointing if there is no shared vision, no collaboration between teams, and no on-going optimization. Here are my thoughts on finding the right strategy for your website, based on your growth stage.
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AuthorChris RussellChris works with companies in all stages of growth, helping them marry their brand’s values and vision with proven demand creation and marketing strategy, programs, process, and technology. Archives
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