Whether you are a seasoned demand gen pro, or a newbie starting out, here are 17 rules to up your DG game.
 influencers can massively extend your marketing reach, help you win competitive deals, and generally help you to be a more informed company when it comes to marketplace trends. 11 tips engage with influencers who can shape your prospective buyers perspective on your products.
 Let's be honest, email is the worst. But while no one seems to know how to fix email's general awfulness, fixing email as a marketing channel is pretty straightforward. Read more here...
 Can lightning strike twice same place? Can you put lightning in a bottle? Isn't it terrifying there are so many common idioms that involve a deadly act of nature???
Back on track: launching new products is difficult, especially when they involve a completely new GTM model. Check out my LinkedIn post on 8 common mistakes traditional B2C companies make when they launch a B2B offering.  A website redesign project is going to be disappointing if there is no shared vision, no collaboration between teams, and no on-going optimization. Here are my thoughts on finding the right strategy for your website, based on your growth stage.
 Is your CRM database super clean? Of course not, here are my thoughts on why that's ok.
 Check out my LinkedIn post on 5 Reasons Putting Marketing Under Sales is a Mistake.
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AuthorChris RussellChris works with companies in all stages of growth, helping them marry their brand’s values and vision with proven demand creation and marketing strategy, programs, process, and technology. Archives
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