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Double Haul Strategies

Win at Demand Generation: 17 Rules

10/21/2019

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Whether you are a seasoned demand gen pro, or a newbie starting out, here are 17 rules to up your DG game.

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Influence the Influencers (B2B)

10/21/2019

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​influencers can massively extend your marketing reach, help you win competitive deals, and generally help you to be a more informed company when it comes to marketplace trends.  11 tips engage with influencers who can shape your prospective buyers perspective on your products.

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Improving Your Email Marketing Is Simple. Stupid Simple.

10/21/2019

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Let's be honest, email is the worst. But while no one seems to know how to fix email's general awfulness, fixing email as a marketing channel is pretty straightforward. ​  Read more here...

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8 Mistakes B2C Companies Make When Launching B2B Products

10/21/2019

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Can lightning strike twice same place?  Can you put lightning in a bottle?  Isn't it terrifying there are so many common idioms that involve a deadly act of nature???

Back on track: launching new products is difficult, especially when they involve a completely new GTM model.  Check out my LinkedIn post on 8 common mistakes traditional B2C companies make when they launch a B2B offering.

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Too Many Corporate Homepages Suck. Here’s How to Fix That…

10/21/2019

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A website redesign project is going to be disappointing if there is no shared vision, no collaboration between teams, and no on-going optimization.   Here are my thoughts on finding the right strategy for your website, based on your growth stage.

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How to Manage a Crisis

10/21/2019

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I've been in plenty of pickles.  In fact, there are times in my career I could have sworn I was working at a pickle factory. Here is what I've learned about how to manage a crisis.
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Why Cleaning Your Database is a Waste of Time

10/21/2019

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Is your CRM database super clean?  Of course not, here are my thoughts on why that's ok.

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Why Putting Marketing Under Sales is a Poor Decision

10/21/2019

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Check out my LinkedIn post on 5 Reasons Putting Marketing Under Sales is a Mistake.

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    Author

    Chris Russell

    Chris works with companies in all stages of growth, helping them marry their brand’s values and vision with proven demand creation and marketing strategy, programs, process, and technology.

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By Chris Russell 
Double Haul Strategies
Denver, CO, USA
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