Chris Russell
Chris is a go-to-market strategist and builder with 20+ years of experience designing and evolving the strategies, systems and capabilities behind growth—from demand and sales integration to data, analytics, automation and emerging technologies.
He founded Double Haul Strategies in 2012 and continues to advise companies across a wide range of growth stages and GTM challenges, with experience spanning 40+ organizations. His work combines senior-level strategy with the technical and operational depth to shape GTM direction and drive execution.
Before Double Haul, Chris founded marketing operations, mid-funnel marketing, and account-based marketing capabilities at pre-IPO Marketo. Earlier, he was part of the marketing and partner ecosystem teams at Salesforce, where he helped drive innovation within the marketing organization.
Today, his work spans GTM strategy, demand, operations, data, analytics, technology, automation and AI—with a focus on helping organizations connect these capabilities into more effective ways of working and growing.
Outside of work, Chris is usually exploring—whether that means a new city, music, art, a mountain trail, or a dirt road.
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Chris is a go-to-market strategist and builder with 20+ years of experience designing and evolving the strategies, systems and capabilities behind growth—from demand and sales integration to data, analytics, automation and emerging technologies.
He founded Double Haul Strategies in 2012 and continues to advise companies across a wide range of growth stages and GTM challenges, with experience spanning 40+ organizations. His work combines senior-level strategy with the technical and operational depth to shape GTM direction and drive execution.
Before Double Haul, Chris founded marketing operations, mid-funnel marketing, and account-based marketing capabilities at pre-IPO Marketo. Earlier, he was part of the marketing and partner ecosystem teams at Salesforce, where he helped drive innovation within the marketing organization.
Today, his work spans GTM strategy, demand, operations, data, analytics, technology, automation and AI—with a focus on helping organizations connect these capabilities into more effective ways of working and growing.
Outside of work, Chris is usually exploring—whether that means a new city, music, art, a mountain trail, or a dirt road.