
Back on track: launching new products is difficult, especially when they involve a completely new GTM model. Check out my LinkedIn post on 8 common mistakes traditional B2C companies make when they launch a B2B offering.
![]() Can lightning strike twice same place? Can you put lightning in a bottle? Isn't it terrifying there are so many common idioms that involve a deadly act of nature??? Back on track: launching new products is difficult, especially when they involve a completely new GTM model. Check out my LinkedIn post on 8 common mistakes traditional B2C companies make when they launch a B2B offering.
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AuthorChris RussellChris works with companies in all stages of growth, helping them marry their brand’s values and vision with proven demand creation and marketing strategy, programs, process, and technology. Archives
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