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Double Haul Strategies

​Grow Revenue

Accelerating Growth Through Exceptional Marketing & Demand Creation Strategy

In fly-fishing, a double haul is an advanced casting technique that doubles a fisherman's casting distance, allowing them to reach and catch more fish. Similarly, Double Haul Strategies helps great companies extend their reach and drive growth via highly effective marketing & sales strategy, programs, process, and technology. 

My Focus Includes:
  • Comprehensive go-to-market strategy & execution
  • Demand generation strategy, programs, tactics, analytics, & execution
  • Content marketing strategy, production, & analytics
  • Messaging & positioning
  • Marketing & sales technology optimization
  • Marketing & sales planning, modeling, & analysis
  • Marketing & Sales product development strategy advisement

I've driven success at more than thirty companies across a variety of b2b and b2c industries including:

B2B Industries
  • Business intelligence technology
  • Corporate financial planning & analysis technology
  • File storage and sharing
  • Financial services
  • Identity & mobility management
  • IT networking & infrastructure management
  • Professional services automation
  • Sales & marketing technology & services
  • Web & content management systems
  • Cybersecurity
  • Data integration platforms
  • Supply chain management
  • Service request management

B2C Industries
  • Event marketing & management
  • Financial services
  • Online marketplaces
  • Higher Education

Consulting engagements usually take one of three shapes:
  • Interim marketing leadership
  • Advisory role working with marketing leadership and focused on strategy or demand generation & marketing operations performance optimization
  • Packaged solutions usually in the areas of product marketing, demand generation, marketing operations, or sales operations

If you have a gap between marketing expectations and reality, let's connect.
By Chris Russell 
Double Haul Strategies
Denver, CO, USA
© 2023
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