Accelerating Growth Through Exceptional Marketing & Demand Creation Strategy

In fly-fishing, a double haul is an advanced casting technique that doubles a fisherman's casting distance, allowing them to reach and catch more fish. Similarly, Double Haul Strategies helps great companies extend their reach and drive growth via highly effective marketing & sales strategy, programs, process, and technology. 

My Focus Includes:

• Comprehensive go-to-market strategy & execution
• Demand generation strategy, programs, tactics, analytics, & execution
• Content marketing strategy, production, & analytics
• Messaging & positioning
• Marketing & sales technology optimization
• Marketing & sales planning, modeling, & analysis
• Marketing & Sales product development strategy advisement

I've driven success at more than thirty companies across a variety of b2b and b2c industries including:

B2B Industries

• Business intelligence technology
• Corporate financial planning & analysis technology
• File storage and sharing
• Financial services
• Identity & mobility management
• IT networking & infrastructure management
• Professional services automation
• Sales & marketing technology & services
• Web & content management systems
• Cybersecurity
• Data integration platforms
• Supply chain management
• Service request management

B2C Industries

• Event marketing & management
• Financial services
• Online marketplaces
• Higher Education

Consulting engagements usually take one of three shapes:

• Interim marketing leadership
• Advisory role working with marketing leadership and focused on strategy or demand generation & marketing operations performance optimization
• Packaged solutions usually in the areas of product marketing, demand generation, marketing operations, or sales operations

If you have a gap between marketing expectations and reality, let's connect.